Taking place at the Old Truman Brewery, East London, on 24 to 25 January 2018, the clothing trade show brought in a number of domestic visitors and international buyers, with the event being hailed as an overall success.
Reaction to the show’s 14th season
The first day of the show saw the aisles bustling with attendees itching to see the latest trends. Visitors from as far as Australia and South Korea were in attendance, as were Japan’s United Arrows. Reps for well-known brands Asos, Thread, Shop Direct and JD Sports were also there to take in some of the finest UK independent offerings with those exhibitions in particular drawing in one of the largest crowds.
After the success of day one, day two didn’t quite live up to the same hype. In comparison to the busy, fast-paced atmosphere of the halls previously, day two was much lower key, with some stalls even remaining empty until after midday. However, this didn’t stop attendees from seeing the show as a much-needed fashion experience. Exhibitors were also more than happy with the reach they were able to obtain and hailed the show as a success.
The central exhibition was the product of a collaboration between DJ Ross Wilson and retailer The Idle Man, with items showcased from popular streetwear brand Supreme. Archive cult items featured alongside a Supreme bible, dominos and boxing gloves. With the Queen appearing on the front row at London Fashion Week for the first time, it may now seem less unlikely that she could be sporting some of the latest fashion trends, although a Supreme hoodie might be out of the question.
Henri Lloyd was another big name who wowed the crowd with his collection of archive jackets. Mens Designer leather jacket have been shown to be practical and a must-have item of menswear, so it might be time to look into buying one if you don’t already own one. Sites such as https://www.ejmenswear.com/ralph-lauren-lambs-leather-jacket offer a great selection if you want to keep on trend.
Some of the most popular items were the epitome of comfort and practicality, with streetwear clothing and stretch denim getting a lot of attention. Eco-friendly clothing was also on the rise, with a growing need to know more about the ethics behind each piece.