” The media loves 2 kinds of people-experts, whom they misquote, and targets, which they exploit.” – Joe Palca, National Public Radio Simply for the record, I do not, in fact, agree with the above quote. But I recognize it’s how a lot of people really feel when it pertains to working with the media. For the initial 10 years of my profession, at the very least, fifty percent of my work always entailed media relations. Actually, for the lengthiest time, I assumed I would certainly invest my entire life as a Public Relations pro.
Makes good sense, right?
Now that Toni and I offer business mentoring and advertising consulting to small company proprietors and solo-preneurs, I don’t do as much of it, which is an embarrassment. Media attention can be among the most reliable ways to inform the world concerning your services or products. Things are, I’ve found that a lot of entrepreneurs don’t have the time, passion or knowledge to do the required preparation work in advance of a media meeting so as to get any real worth out of it. Therefore what happens is generally one of two points.
The press reporter on the various other end-states they are dealing with a tale regarding underwater basket weaving, and they heard you were a specialist. Can you spare a couple of minutes to speak with them? You claim, yes. You address their concerns. The short article appears. It appears okay enough, yet you never get any type of new customers or various other business opportunities from it, so it feels like a waste of your useful time. For more click here https://www.onpointmedia.us/.
The press reporter on the various other end-states they are servicing a story about undersea basket weaving, and they heard you were a professional. Can you spare a few minutes to talk with them? You state, yes. You answer their inquiries. The article appears. And also you’re alarmed since the reporter has either “obtained it all wrong” or “made use of the awful feasible quote” they might have picked from the interview. “Why did they have to compose THAT??!!” you blare.